First-party data is accurate
Since the data comes directly from your customers, the informational accuracy is the highest when compared to other sources of data, like third-party data brokers or aggregators.
First-party data is compliant
Privacy laws haunt marketers all around the world. But first-party data can help you carry out personalized marketing campaigns while being compliant with the data collection norms.
First-party data is cool
It's not cool just because it is collected with consent, but because of how it enhances your relationship with customers. The transparency in data collection is where first-party data and data privacy come hand in hand to boost trust in the customer to share their details.
We now know that for continued growth, leveraging first-party data to personalize your ads is the way to go. But it is not as simple as that. When you try to start using first-party data for your business, you'll find that it is not a breeze, except if you have the right tools at your disposal. Let me explain.
Connect to Google Ads
This is where Google Ads Data Manager comes in. It is now easier than ever to use the first-party data you build in Zoho CRM for your marketing. Better yet, it only takes a few clicks to set up and start using.
You begin by adding Zoho CRM as a data source using a direct connection, choose the module, map the fields, and that's it! You have now created a connection inside Google Ads. You can now use this data to personalize your ad campaigns.
Now that you're all set up, let's talk about why this connector is a game changer.
You begin by adding Zoho CRM as a data source using a direct connection, choose the module, map the fields, and that's it! You have now created a connection inside Google Ads. You can now use this data to personalize your ad campaigns.
Now that you're all set up, let's talk about why this connector is a game changer.
Leverage first-party data efficiently
I know I have harped on enough about first-party data. But hear me out. This is where you reap the benefits of the data you have collected. This opens doors to various use cases where you can retarget customers with high precision.
Say you have a list of leads in Zoho CRM that signed up for a free trial, but did not convert. You can bring the leads into Google Ads and start showing them ads like "Are you still looking to purchase?".
I know I have harped on enough about first-party data. But hear me out. This is where you reap the benefits of the data you have collected. This opens doors to various use cases where you can retarget customers with high precision.
Say you have a list of leads in Zoho CRM that signed up for a free trial, but did not convert. You can bring the leads into Google Ads and start showing them ads like "Are you still looking to purchase?".
Nurturing leads all the way to conversion
The deal stages in Zoho CRM tell you how close leads are to conversion. You can use this data inside Google Ads and set up personalized nurturing campaigns based on the deal stage.
The deal stages in Zoho CRM tell you how close leads are to conversion. You can use this data inside Google Ads and set up personalized nurturing campaigns based on the deal stage.
