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Radstek

Zoho CRM Plus in 2025: A year of thoughtful CX improvements

2025 marked 11 years of building a customer experience platform designed to support organizations as customer expectations, channels, and operating models continue to evolve.

Helping teams get started faster 

Marketing projects are most effective when teams understand how channels work together. Earlier, users had to create projects from scratch, which often made it harder to fully explore Brand Studio’s omni-channel capabilities.

Sample marketing projects were added to Brand Studio to act as a guided starting point. These projects come pre-populated with activities across channels, along with structured tasks that demonstrate collaboration and execution in a real-world context.

This update helped:

  • simplify onboarding for new users

  • clearly demonstrate omni-channel marketing workflows

  • reduce early confusion

  • improve overall adoption of marketing projects


Strengthening access, security, and control 

As CX teams grow, managing users across multiple applications becomes increasingly complex. With Zoho Directory now integrated into CRM Plus, identity and access management moved into a single, centralized layer.

Teams can now:

  • enable single sign-on across applications

  • manage users and roles from one console

  • enforce multi-factor authentication

  • sync with Active Directory

  • apply security policies and monitor audit logs

This integration simplified administration while giving IT and security teams better control over access across the CX stack.